Read This Before Your Next Digital Marketing Disaster. — Lessons Learned from Epic Fails

Digital marketing is a crazy, fast-paced industry and not every campaign will be knock-out. Some campaigns go viral in good ways and others miss the mark, often with brand-killing circumstances. These digital marketing mistakes to avoid can offer a lot of experience for brand marketers. And, these teach us the necessity of knowing your audience with credibility to brand values as you navigate today's convoluted digital universe. Here are a few of the most unforgettable digital marketing disasters and what we can learn from these epic fails. 1. Pepsi's Cringe Worthy Kendall Jenner Ad A commercial Pepsi aired in 2017, featuring Kendall Jenner bringing about unity and peace. The commercial cuts to Jenner abandoning a photo shoot and joining the protest, terminating tensions by handing an officer with what appears to be an ice-cold can of Pepsi. The advertisement drew almost instant backlash, with detractors slamming Pepsi for trivializing social justice movements. The ad was pul...