trends in digital marketing for the next generation

 It should come as no surprise that internet marketing is huge business. Online sales were predicted to have reached $5.8 trillion last year, up from just $1.2 trillion just a decade earlier. It follows that brands of all stripes are fiercely competing to establish a place for themselves online. However, the world of internet commerce is changing quickly, whereas traditional marketing changes less.

The most recent developments in digital marketing are influenced by a wide range of variables. We've witnessed the rise and fall of NFTs as a very promising industry, the increased popularity of virtual reality, and the immense potential of new AI models in recent years.

And the changes aren't limited to the technology itself. There's always a chance that established firms will fall behind the constant emergence of new social media channels. For instance, a lot of companies took a while to realize how disruptive TikTok and its widely used vertical short-form video could be.

All of this means that in order to succeed in the current internet market, companies must stay abreast of the two major trends listed below that will be huge in 2024. To do this, they must make sure to stay on top of the game.

Customized Offers

The issue of scale is one of the main differences between online and brick-and-mortar business. The biggest department stores usually have more than 200,000 items, but websites like Amazon allow customers to return items they've purchased of over 13 million

Similarly, in-person business promotions and special offers should aim to appeal to as many different types of people as possible. However, because there are no physical restrictions when it comes to the internet, astute businesses may take a far more subtle strategy.

A one-size-fits-all strategy is rarely the most successful when navigating the genuinely global marketplace that is provided by the internet. The optimal strategy is more comparable to making dozens or even hundreds of distinct, tailored offers that are made to meet the needs of particular users. The iGaming industry is one of the forefront applications of this strategy. There are already over 20,000 active online casinos, and more and more of them are depending on specialized affiliate networks to Traffic is sorted and directed toward them. This is accomplished by offering a wide range of welcome bonuses and sign-up incentives, from no deposit bonus promotions to free spins on slots, to potential customers of the aforementioned providers.

By doing this, the industry is relying on the reality that different casino players have different needs. As a result, by giving consumers the option to select an offer that best suits their needs alone, conversation and organic de
velopment are easily maintained.

This strategy is also widely used in traditional eCommerce, where purchases are made easier for end customers by offering tailored promos and discounts with coupon extensions like Honey. 

 

In-Application Exchanges Web 2.0 and social media are almost entirely to blame for the current state of the internet, which is vastly different from what it was twenty years ago.  Presently more than 60% of all web traffic happens solely in-application on stages like Instagram and TikTok. As a result, these venues have been extremely successful venues for product promotion and marketing. The fact that almost all social media platforms make more than 95% of their revenue by selling advertising space and marketing data to third-party brands is the best illustration of this model's viability. However, a change has begun more recently.

While historically the goal of social media marketing was twofold – increase on-site engagement and direct traffic to your off-site shop or service, more and more brands are instead opting to conduct the entirety of their business within these social media platforms.

This has, of course, been made possible by the platforms themselves who have a vested – and competing interest – in keeping its users contained within their ecosystem. Thus we have the rise of services like Instagram Shopping and TikTok Shop that use their feeds to promote and offer deals on the latest viral products and trends. 

This offers near perfect integration, with influencers able to post selfies with a promoted product with links to follow through to checkout in-app with just a tap of the screen. What’s more, with the rise of generative AI the relative costs of creating compelling and visually attractive marketing material on these platforms is only coming down, further boosting this sector’s performance.